LUTA ROSA,
PENSA ROSA
An AXN WHITE Family Talks initiative
in support of those fighting against Breast Cancer
Concepts by Juanen Aguilar for AXN.
As part of the global October campaign, AXN WHITE aims to pay tribute to all those involved in the fight against breast cancer with a range of concepts that convey each of the five ideas above.
It was decided that we would work with just one idea, and the client chose
LUTA (FIGHT).
So we developed the concept around the PINK BOXING GLOVE.
Support
Prevent
Fight
Care
Investigate
Art Direction, 3D & Motion Design
Juanen Aguilar Lara
Texture Artist
Rainer Alcánda
AXN Dir Creative Center Iberia
Noelia Alonso
AXN Graphic Design Manager
Marcos García
AXN Creative Manager
Nacho Vega
AXN Production Coordinator
Ariadna Iglesias
Music & Sound Design
Gustavo "GUSILLO" González
© 2026 Juanen Aguilar & clients.